How to pick a problem prospects actually care about

Let’s talk about problems.

Apr 8 • Joe Daniels

1

Wrong question. Wrong people.

Have you ever heard of survivor bias?

Apr 1 • Joe Daniels

1

March 2026

How to survive the AI-pocalypse.

I don’t know if you’ve heard, but there’s a terrifying monster looming on the horizon.

Mar 25 • Joe Daniels

1

Why your ICP is (probably) wrong

Despite my work being primarily concerned with offers, there are two bigger, more important decisions that my clients and I often spend much more…

Mar 18 • Joe Daniels

3

The doc IS the offer

In the infamous words of Bugs Bunny, “What’s up, doc?”

Mar 11 • Joe Daniels

Show me the money!

Sure Tom Cruise might be a scientologist but when he shouts “show me the money” in that infamous Jerry Maguire scene he might well be onto something.

Mar 4 • Joe Daniels

2

February 2026

These three things are blocking your buyers

Some blocks are good.

Feb 25 • Joe Daniels

2

Stop selling services, start solving needs

I remember reading a story on the internet (so it’s probably not true) about a guy who interviewed for a job.

Feb 18 • Joe Daniels

3

An easy way of thinking about your offer funnel

Should we be thinkers or doers?

Feb 10 • Joe Daniels

2

Why you should actually sell risk reduction

When I told my dad I wanted to open a bar, he sat me down, rested a hand on my shoulder, and warned, “Son, that’s a whisky business.”

Feb 3 • Joe Daniels

1

January 2026

Picking The Problem

(or, how to position around a problem that people will pay you to solve)

Jan 27 • Joe Daniels

3

The Future of Selling is... Marketing?

(Or, why it's about goddamn time we just joined these two departments up anyway)

Jan 20 • Joe Daniels